Mercedes-Benz of Baton Rouge — Baton Rouge, LA
Discover the Baton Rouge Way — where award-winning service, genuine hospitality, and a passion for excellence come together at every visit.
Dream Motor Group
Mercedes-Benz of Baton Rouge is proud to be a cornerstone of Dream Motor Group — a collection of luxury automotive dealerships across the South built on a single core principle: the customer experience is everything.
The Baton Rouge Way is our promise to you. A luxurious, welcoming environment. Award-winning service. A team of passionate professionals who genuinely care about your experience — from the moment you arrive.
Recognized twelve times by Mercedes-Benz USA, our commitment to excellence isn’t just a statement — it’s a standard we hold ourselves to every single day. Come experience the difference for yourself.
The Dream Advantage
Selection
As part of Dream Motor Group, Mercedes-Benz of Baton Rouge gives you access to an extensive selection of new and Certified Pre-Owned vehicles. Our team will help you find the perfect match — from the iconic C-Class to the flagship S-Class and everything in between.
Trade-In
Our group’s scale allows us to place your vehicle in the market and store optimal for its resale — meaning we can consistently offer you more than a standalone dealership on your trade-in. Bring us your vehicle and discover the Dream difference.
Recognition & Awards
Our dedication to excellence has earned the trust of our customers and the recognition of Mercedes-Benz USA — twelve times over. These are not just awards. They are a reflection of who we are.
MBUSA
Recognized twelve times by Mercedes-Benz USA for superior customer service and management — a distinction reserved for dealers who embody the very best of the brand.
MBUSA
Awarded to the top performing dealers in the MB retail network, this recognition distinguishes dealers for excellence in customer satisfaction, management, new vehicle sales, and service — across every department.
DealerRater
Earned annually by top dealers based on customer star-ratings and review volume — scoring friendliness, quality of work, pricing, and overall experience. Our customers have spoken, and we are honored by their trust.
The Experience
Luxury buyers expect luxury services — and we wouldn’t have it any other way. Every amenity we offer exists because we believe your time here should feel as exceptional as the vehicle you drive.
World-Class Facility
Designed for comfort and elegance
Community Coffee & Ice Cream Bar
A Baton Rouge exclusive touch
Mercedes-Benz Courtesy Vehicles
Keep moving while we take care of yours
Customer Lounge
Comfortable seating, complimentary WiFi
Complimentary Shuttle Service
Within the Baton Rouge metro area
New & Certified Pre-Owned Inventory
Wide range to match every lifestyle
What Sets Us Apart
Comfort
Only in Baton Rouge. Our partnership with Community Coffee means you enjoy a Louisiana icon every visit — along with an ice cream bar that makes your wait something to look forward to.
Mobility
Drop your vehicle with us and keep your day moving. Our complimentary shuttle service covers the Baton Rouge metro area — because luxury service means we work around your schedule, not the other way around.
Service
When your vehicle is in for service, stay in a Mercedes-Benz. Our loaner fleet keeps you in comfort and style — no interruptions to your routine, no compromises to your standards.
Connectivity
Our customer lounge is fully equipped with complimentary high-speed WiFi and available PCs — so you can stay productive, connected, and comfortable from the moment you arrive.
Expertise
Every vehicle is cared for by factory-certified technicians using only authentic Mercedes-Benz parts — maintaining the performance, safety, and value your vehicle deserves.
People
Many of our team members have been with us for years — providing the continuity, expertise, and personal relationships that make each visit to MBOBR feel like coming home.
Who We Are
Our Culture
We recruit, hire, train, recognize, reward, promote, and retain based on our culture. A series of cultural pillars reinforces who we are at every level — so no one ever forgets it.
Mission Statement
“Dedicate our lives to inspiring our employees, our customers, and the members of our community in their quest to fulfill their dreams — through the faithful execution of servant leadership.”
Company Philosophy
We are a luxury retailer — and our success will be measured in that light. Every customer, every interaction, and every outcome reflects the standard of the brand we represent.
Our Mantra
“We will trip, fall, and skin our knees trying to delight our customers.”
Giving Back
Mercedes-Benz of Baton Rouge is committed to giving back to our local community. As a family-owned establishment, we take pride in knowing our neighbors, supporting their causes, and investing in the city we call home.
We are proud to support the following organizations: Dream Teachers, Community Coffee Cash for Schools, Junior League, Breakthrough T1D, Jump Start Your Heart, Capital Area United Way, Rotary Club of Baton Rouge, Big Buddy Program, Baton Rouge Area Chamber, Knock Out MS Foundation, the American Red Cross, Wreaths Across America, and various local schools and universities.
Our Charity
Mercedes-Benz of Baton Rouge has co-founded our own charity: Dream Teachers. What began as a vision has grown into a statewide organization with more than 50 members and hundreds of sponsors across Louisiana.
Dream Teachers exists to support the best educators and administrators in their mission to improve the quality of education for our children. We are proud to be a founding partner of this vital cause — and invite you to join us.
We Honor Those Who Serve
Military Appreciation
Mercedes-Benz USA and Mercedes-Benz of Baton Rouge are proud partners with the Johnny Mac Soldiers Fund. For every Mercedes-Benz sold in the U.S., a donation is made to support military families. Every purchase makes a difference.
Veterans Program
The MB DRIVE program helps Veterans and National Guard members translate their skills into a rewarding career as a Mercedes-Benz Certified Systems Technician — approved for the GI Bill® as a Registered Apprenticeship.
USAA Program
Eligible USAA members may purchase or lease one new Mercedes-Benz per year at a special incentive rate. Obtain your unique control number through the USAA car-buying service, then bring it to us at time of purchase or lease.
USAA Steps to Apply
Log in at usaa.com → Navigate to the Car Buying Service → Request your unique control number → Visit MBOBR with your control number → Present at time of purchase or lease. USAA determines eligibility. One vehicle per eligible member per year.
Our Reputation
Unsolicited testimonials from our customers can be found all across the web — from Google to Facebook and beyond. Our customers are singing their praises, and we’re proud of every single one.
Dream Motor Group
Mercedes-Benz of Baton Rouge is proud to be part of Dream Motor Group — a multi-rooftop luxury dealer group spanning Louisiana, Texas, Tennessee, Alabama, and Florida. Our fellow rooftops include Mercedes-Benz of The Woodlands, Mercedes-Benz of Music City, Mercedes-Benz of Birmingham, and INFINITI of Birmingham, among others.
We have a strong, committed sales staff with many years of experience satisfying our customers’ needs. Browse our inventory online, request more information about vehicles, set up a test drive, or inquire about financing. We look forward to serving you.
Baton Rouge, LA
Visit Mercedes-Benz of Baton Rouge and discover what it truly means to be a Dream Motor Group customer. Excellence, relationships, and experience — come together here.
Mercedes-Benz of Baton Rouge, Airline Highway, Baton Rouge, LA, United States
